Infinite MonkeysThe Chevy Silverado "Our Country" campaign is clearly aimed at the new aggression by Japanese automakers in the truck market (Toyota is even sponsoring bass fishing, for goodness sake). So why be coy in the current ad, which pans over Chevy trucks through the years, and has someone reading a paper in 1945 with the headline "WAR ENDS"?
I actually doubt that any paper ran such a headline, at least since the voice-over is saying that the war in Europe is over. The war wasn't over then--it wasn't over until the Japanese surrendered. Did Chevy shy away from looking like they were saying "don't buy a Japanese car you dirty traitors!"?
Given the cost structure of American automakers, they actually need a slogan like that...
Posted by David at January 13, 2007 04:40 PM